Marketing Opportunities 


Wondering what marketing exposure is available on Vinterior? In this article, we'll explain the various marketing opportunities available to our sellers.


The Vinterior Platform


Great news, you have marketing exposure just by being a seller on Vinterior.

As a seller on Vinterior, your items are guaranteed to be shown to our 1 million website visitors and affluent buyers.


  • All new items are featured in our "New In" section for 7 days, where 40% of buyer traffic visits.
  • All items are then searchable by keywords, product categories, ‘recommended’, and more.


Vinterior tip 1: Listing is the best way to gain additional exposure on Vinterior, as your item will go into the ‘new in’ section where buyers can click through to your seller storefront and see your full inventory.


Vinterior tip 2: Encourage buyers to ‘favourite’ your shop and they will receive regular email updates whenever you add new items.


FAQ: Can’t see your product on the first page of a category? Please don’t worry, your items will still be findable and most shoppers shop by keywords or product-to-product through ‘recommended’.


Sales


Boost your listings in our sales, which we run 2-3 times per year. Sales are an excellent way to gain extra exposure for your business, as they benefit from:


  • Greater sales opportunities while the sale is running
  • More visibility across the platform with sale-dedicated brand showcases
  • A chance to be featured in our sales marketing emails during the period


Additional Marketing Efforts


In addition to the platform exposure all sellers receive on Vinterior, we also offer a range of extra marketing opportunities for sellers, including:


  • Homepage and showcases: Throughout the year, we have specialised homepage features and showcases based on item categories, styles, and periods.
  • Email: We send 4 newsletters per week to our 100k+ email subscribers.
  • Socials: With 350k followers on Instagram, 100k followers on Facebook, and a growing following on TikTok and Pinterest.
  • Brand Collaborations: Some notable past collaborations have been with Farrow & Ball and Selfridges.
  • Photoshoots and press events: Ad-hoc marketing initiatives that are linked to key calendar moments. We ask sellers to loan us products in exchange for content and visibility on social and email.


Eligibility for additional marketing


Whilst we try to keep our marketing efforts fair across sellers, in order to provide transparency, we do have eligibility requirements for items which are as follows.


  • Images

Images of items need to either be clear and easily editable for cutouts or be ‘lifestyle images’ (in a situational context). Items will also need to have multiple images per listing. Here are some previous examples of product images we have used:



  • Price range

We look for specific price ranges for some of our marketing activities. For social channels, we primarily share ‘affordable’ items. 

Take a look at our inventory insights report for a guide on the affordable bracket for item categories.


  • Location

For ad-hoc photoshoots and press events, we are currently only able to loan items from London-based sellers (or sellers in nearby areas) due to logistics.


Do you have a one-of-a-kind piece that would be perfect for our marketing activities? Email [email protected] and let us know. Please note that due to the large number of requests, we may not be able to respond to every seller.